Services

    What I do, and what
    it does for you.

    A range of specialized web design and development services to help your business succeed online. Each one is tailored to your goals — and quoted for what you actually need, not a package you have to squeeze into.

    Core services

    Three ways to fix a website.

    Not sure which one you need? That's exactly what the 15-minute conversation is for.

    Most asked for

    Website Refresh

    Update your outdated website with modern design and technology without completely rebuilding it.

    • Modern visual redesign
    • Responsive optimization
    • Performance improvements
    • Content restructuring
    • SEO enhancements
    Fixed quote, up front
    Learn more →

    Complete Rebuild

    Start from scratch with a new website designed and built to meet your specific business goals.

    • Custom design from scratch
    • Advanced functionality
    • Content management system
    • Full responsive experience
    • SEO strategy integration
    Fixed quote, up front
    Learn more →

    UX Optimization

    Improve user experience to increase conversions and customer satisfaction.

    • User research & persona development
    • Conversion funnel analysis
    • User flow optimization
    • A/B testing recommendations
    • Interaction design improvements
    Fixed quote, up front
    Learn more →
    Free, before anything else

    Start with the teardown.

    Before you buy anything, let the site tell you what's broken. The free 60-second scan gives you two scores — whether AI can read your site at all, and whether it has any reason to say your name — with every check broken down and yours to keep.

    Process

    How a project actually runs.

    A proven process, the same on every project — so you always know what happens next.

    01

    Discovery & Analysis

    I start by understanding your business goals, target audience, and current challenges. This includes competitive analysis and identifying key opportunities for improvement.

    02

    Strategy & Planning

    Based on discovery insights, I develop a comprehensive strategy for your project, including information architecture, user flows, and key performance indicators.

    03

    Design & Development

    I create wireframes and visual designs, followed by responsive development. Each element is carefully crafted to achieve your specific business goals.

    04

    Testing & Launch

    Rigorous testing ensures everything works flawlessly across all devices and browsers. After final approval, your site goes live with a launch strategy to maximize impact.

    Specialized services

    For specific needs.

    In addition to the core services, specialized solutions for specific problems.

    E-commerce Enhancement

    Optimize your online store for better customer experience and increased sales.

    Performance Optimization

    Speed up your website loading times and improve core web vitals for better SEO.

    Analytics Integration

    Implement comprehensive tracking to understand user behavior and make data-driven decisions.

    Mobile Experience Design

    Create exceptional mobile experiences that convert on any device.

    SEO Strategy

    Improve your search rankings with technical SEO improvements and content strategy.

    AI Visibility Check

    Find out what ChatGPT, Claude and Perplexity actually see when they read your site — free.

    Run it free →
    FAQ

    Your questions, answered.

    Common questions about my web design and development services.

    Which service is right for me: a refresh or a rebuild?

    A refresh keeps your existing platform and modernises the design and the experience — right when the foundation is sound but the look is dated. A rebuild starts again with new technology, custom features and a rethought structure — right when you are chasing growth the current site cannot carry. I will tell you which one you need on the first call.

    Do you offer services for businesses outside of Dubai?

    Yes. I am based in Dubai and work with clients across the UAE and the wider GCC, including Saudi Arabia, Qatar and Oman. The process is built for remote work, so where you are changes nothing about how the project runs.

    How do you handle project payments?

    Two instalments: 50% to begin the work, and the remaining 50% once the site is finished, before it goes live. Several payment methods are accepted.

    What do you need from me to get started?

    Three things: your business goals, who you are selling to, and any brand guidelines you already have. Text and images are welcome if they are ready — if they are not, content guidance is part of the project.

    What is the difference between UX Optimization and a Website Refresh?

    A refresh changes how the site looks. UX optimisation changes how it works — studying what visitors actually do, then reshaping structure, navigation and the path to an enquiry, often without touching the visual design at all.

    Can you integrate my CRM or other third-party tools?

    Yes — CRMs such as HubSpot or Salesforce, analytics platforms, marketing automation tools and booking systems.

    Do your services include website hosting and domain registration?

    No — hosting and the domain stay in your name, so you own them. I will recommend providers that perform well in the UAE and GCC, and handle the setup and migration.

    What kind of post-launch support do you offer?

    Maintenance covering software updates, security monitoring, performance checks and content changes. The plans are flexible rather than fixed packages, so you take what the site actually needs.

    Talk it through with Mina.

    Fifteen minutes, this week. What is broken, what I would fix first, and what it would take. Fixed quote, up front — no packages.