AI SERVICE Proposal-to-Close Engine

The same deal, written twice.
Only one of these closes.

Below is one imaginary engagement — an AI-visibility retainer for a Dubai design studio — written as the generic proposal most agencies send, and as the audit-anchored proposal the engine builds. Same client, same service, same price point. Scored on the engine's real 5-dimension rubric, one is a C. The other is an A+.

Capability demo · fictional client · real scoring rubric
52
Grade C
the proposal you're probably sending
85
Grade A+
the proposal the engine builds
+33 points
Where the 33 points come from

Five dimensions. Twenty percent each.

The engine scores every proposal 0–100 across five equally-weighted dimensions before it's allowed near a prospect's inbox. Here is exactly how the two documents below score — dimension by dimension.

52/100
GRADE C
Weak — likely to lose, rework needed
Generic vs
engine-built
85/100
GRADE A+
Send it — this proposal closes
70–100 40–69 0–39 Composite = the average of the five dimensions (each 20%)
Side by side

Read them like the buyer will.

Each section is tagged with the dimension it moves. Watch what the weak document simply doesn't have — the two biggest gaps (a naked price, no ROI case) are worth 102 of the 165 dimension-points between them.

proposal-final-v3.docx Before · 52/100
PROPOSAL

Digital Marketing Services

Prepared for: Saffron & Slate Interiors (fictional)
52/100Grade CWeak — likely to lose, rework needed

Executive Summary Persuasion 58

We are pleased to submit this proposal for digital marketing services. Our team has many years of experience delivering high-quality solutions for businesses of all sizes, and we are confident we can help Saffron & Slate grow its online presence. We look forward to the opportunity to work together.

Could open any proposal, for any client, from any vendor. Nothing about them.

Situation Analysis Fit 60

Missing. No audit, no numbers, no competitors, no evidenced pain. The prospect is asked to take the diagnosis on faith.

Scope of Work Scope 68

  • SEO optimization
  • Content creation
  • Ongoing support & maintenance

Three vague bullets. No phases, no quantities, no exclusions — an open door for scope creep.

Investment Pricing 38

$3,500 per month — marketing retainer.
One flat price. No tiers, no anchor, no ROI context. Take it or leave it.

ROI Projection Value 36

Missing. No cost of inaction, no scenarios. The price stands naked and the buyer is left to do the value math alone. Most won't.

Next Steps

Please let us know if you have any questions. We look forward to hearing from you.

No path to yes, no dates, no follow-up plan — the proposal ends and simply hopes.

PROPOSAL-Saffron-Slate-Interiors.md After · 85/100
PROPOSAL

AI Search Visibility Strategy for Saffron & Slate Interiors

Prepared for: Saffron & Slate Interiors (fictional) · Valid: 30 days
85/100Grade A+Send it — this proposal closes

Executive Summary Persuasion 77

Saffron & Slate has built a strong reputation across Dubai's design community — but in the AI-search era that reputation is invisible. Our audit scored the studio's site 52/100: when prospective clients ask ChatGPT or Perplexity for an interior design studio in Dubai, Saffron & Slate is rarely the answer, while two direct competitors are already being cited.

This proposal lays out a 90-day plan to close that gap and turn AI search into a predictable source of design briefs — with the ROI math, phased scope, and proof to back it.

Situation Analysis Fit 88

The audit found three weak categories dragging the score down:

CategoryScoreStatus
Schema Markup30/100Critical
Trust Signals45/100Weak
AI Readiness55/100Mixed
Content Quality75/100Strong
Technical SEO85/100Strong

Scope of Work Scope 84

WEEKS 1–2Phase 1 — Foundation

Schema fixes on the top 10 pages, llms.txt, crawler access. Milestone: machine-readable to AI systems.

WEEKS 3–8Phase 2 — Growth

4 optimized pages/mo, answer-first restructuring, monthly re-score report. Milestone: first AI citations.

WEEKS 9–12Phase 3 — Scale

Competitor citation tracking, quarterly strategy review. Milestone: predictable AI-referred briefs.

  • Exclusions: paid-ads management, full site rebuild, PR outreach — quoted separately
  • Client responsibilities: CMS access, brand assets, approvals within 3 business days

Investment Pricing 90

AuditGrowth ★ RECOMMENDEDDominate
Price$1,500 one-time$3,500/mo$7,000/mo
Audit & fixesYesYesYes
Monthly re-scoringNoYesYes
Content productionNo4 pages/mo10 pages/mo
Expected 12-mo ROI3x6x9x

Good / Better / Best: the top tier anchors, the middle tier is the target, the bottom tier is the foot in the door. Same $3,500 — now it's the reasonable middle, not a take-it-or-leave-it.

ROI Projection Value 86

Cost of inaction: every month at 52/100 AI-readiness hands the AI citations — and the design briefs behind them — to the two competitors already being cited.

ScenarioAnnual valueInvestmentNet ROI
Conservative$126,000$42,0003.0x
Moderate$252,000$42,0006.0x
Aggressive$378,000$42,0009.0x

Engine rule: the conservative case must still be positive — if it isn't, the scope or price is wrong and the agent flags it. Assumptions are stated in the generated document.

Next Steps

  1. Review this proposal and share it with your team
  2. Book a 30-minute walkthrough — two times proposed in the cover email
  3. Sign via e-signature and we begin within one week

Appendix — follow-up sequence, generated with every proposal:

Day 0 · deliveryDay 2 · walkthroughDay 5 · value-addDay 9 · soft close
The go / no-send gate

The rubric doing the scoring.

This is the engine's actual grading system — five dimensions at 20% each, every dimension scored 0–100 across four sub-dimensions. The two documents above land four grade-bands apart.

  • 85–100A+Send it — this proposal closesafter · 85
  • 70–84AStrong — minor polish before sending
  • 55–69BAverage — meaningful gaps to fix
  • 40–54CWeak — likely to lose, rework neededbefore · 52
  • 25–39DPoor — will not win, rebuild
  • 0–24FCritical — start over
Problem-Solution Fit20%
Problem evidence /30Specificity /25Competitive insight /20Buying readiness /25
Pricing & ROI Clarity20%
Tier structure /25Market alignment /25ROI math /30Budget fit /20
Scope & Deliverables20%
Deliverable specificity /30Phasing logic /25Expectation setting /25Scope protection /20
Value & Business Case20%
Value lever clarity /25Cost of inaction /25Three-scenario rigor /30Assumption transparency /20
Persuasion & Close Strategy20%
Executive summary /30Differentiation /20Proof quality /25Objections & close /25
Bespoke, done for you

Your next proposal should be the one on the right.

Mina runs the engine, anchors it to a real audit of your prospect, and hands you the scored, branded, follow-up-ready proposal. You send it and take the meeting. Nothing below 70 ever goes out.

Book a 30-min call Open the interactive builder demo
Fictional engagement shown; your proposal is built on your prospect's real data.